Voice search is becoming increasingly popular as more people use devices like Siri, Alexa, and Google Assistant to find healthcare providers. Optimising your clinic’s website for voice search means focusing on conversational, long-tail keywords that reflect how people speak. For example, instead of targeting “acne treatment,” optimise for “What’s the best acne treatment in London?” Structured data and local SEO are also critical for voice search. By adapting to this trend, your clinic can rank higher in voice search results and attract more patients.